Strategy Using Tik Tok

I’ve seen a few businesses do completely organic systems and find a couple hot buzz viral products that just gain traction.

Now, every big social media platform has this type of opportunity early in it’s growth. I remember making thousands of dollars in tshirt sales by posting 1 post to a facebook fan page with less than 10,000 fans back around 2015.

In day 1 .I dove into basic research for viral products on TikTok.

This research gives us a good idea of a few things… what products fit this buzz/viral category, how do the best posts look, what do the top accounts do to maximize success with these products…

So, let’s break these down a bit so you can possibly replicate a viral TikTok offer.

Product – These products typically have that wow factor on first sight and something a variety of people would use. We aren’t niching down with TikTok… it’s a great platform to hit that engagement and awareness phase. Other platforms, like Facebook, offer more advantage when you need to dial it in or hit the backend.

TikTok is also mostly a younger generation social platform. If you want virality plus maximum sales, then you are aiming for that 20-30 age group. So, topics and products that they “must have” are what we look for. Sexual innuendo, drinking, partying, maximizing space (because they live in a tiny apartment)… these are all things this group reacts too

Post – The posts themselves are videos obviously. They will most often use a voice over (majority of successful posts I’ve seen are female voice overs). They will use popular music in the background. TikTok has licensing deals and allows these popular songs in organic posts. Subtitles are often used as well. They post regularly and change up the videos rather than reusing the same one.

Account – The majority of people I know that do this use a multi-account approach. They will use multiple devices and have multiple TikTok accounts on each device. They are posting variations of the same content on each.

This strategy is to try and get the best start from the organic algorithm TikTok has in place. Much like when we do advertising, we typically like to throw a few lines in the water rather than just expect the best from a single ad. This way we can turn off any that get a bad start and amplify the ones that were lucky enough to hit the right audience in the first attempt.