Fundamentals Of Ecommerce

The fundamentals of ecommerce include:

👉 Pricing policy
👉 Product assortment
👉 Product information and assets
👉 Partner selection
👉 Promotional strategy
👉 Customer service, inventory and operations processes

Growth levers include:

⏩ Improved digital assets
⏩ Retailer advertising
⏩ Speedy delivery
⏩ Customer reviews
⏩ Expanding assortment or distribution

You can’t drive sustainable, profitable growth without the fundamentals in place first.