Accelerating Sales On Amazon

Accelerating sales on Amazon comes down to 4 main things:

1. Brand Building
2. Merchandising
3. SEO
4. Ad Management

(Not to mention all of the technical details that can make or break you: inventory management, case logging, managing returns, fighting with Amazon, etc.)

Really, you have to do it ALL.

—

1. If you’re not BRAND BUILDING, you’ll struggle to charge the prices you need to charge to be profitable (and to invest in growth).

You’ll also struggle to build repeat sales.

You won’t be able to launch new products as easily.

2. If you’re not MERCHANDISING you run the risk of not winning the right clicks. Your products will blend in and become invisible on the digital shelf.

This includes:

> Product packaging
> Listing images (could your images alone sell your product? If not, they need to be improved)
> Videos on your listing
> A+ content

3. If you’re not focused on SEO, you won’t be attracting enough of the right shoppers. You’ll also be too reliant on paid ads.

This is not a knock on Amazon ads; we built our Amazon agency on the strength of our ad management.

This includes:

> Titles
> Bullet points
> Descriptions
> Sales velocity
> Reviews and velocity of 5-star review

4. If you aren’t properly RUNNING ADS, then you likely aren’t growing fast enough. Organic growth is rarely enough and usually can’t happen fully without help from ads.

This includes:

> Sponsored Products
> Sponsored Brands
> Sponsored Brand Video
> Sponsored Display
> Amazon DSP

—

If you aren’t successfully advertising and hitting sales and ACoS goals, you’ll always be in a vulnerable position.

So much of the search results pages on Amazon are dominated by ads.

Most shoppers don’t know the difference between ads and organic listings.