General Tips For DTC Growth

You need to do 3 things well:

1. Drive more people to your site
2. Get more of them to buy
3. Earn their trust enough so they spend more

Here are 33 actionable tactics within those 3 categories that you can steal to grow your brand.

Drive more people to your site:

1. Stop making ads. Make content that provides entertainment or value.
2. Stop taking weeks to make ads. Make them in hours with CapCut.
3. Put out a differentiated POV so that people want to write about you.

4. Ship your product to 20 influencers and give them 20% codes.
5. Pay 5 influencers $250 / month each to whitelist.
6. Sign up for Squaredance and get an affiliate program going.

7. Commit to growing 1 organic channel.
8. Focus on nailing Meta, Google, and TikTok. Other paid channels are a distraction.
9. Stop overpaying with interest campaigns. Run broad targeting.

10. Pick an enemy and run comparison ads.
11. Build a Facebook Group and link to it in the comments of your ads.
12. Run your ads through 5-10 pages to create the feeling that everyone is talking about your brand.

13. Use Foreplay to kickstart your creative process.
14. Use GridBank for UGC stock footage that doesn’t suck.
15. Use ElevenLabs for AI voiceovers.

Convert more of them:

16. List your objections in chronological order. Then answer each one.
17. In your gallery, show undeniable proof that your product delivers the outcome.
18. Implement a too-good-to-be-true guarantee.

19. Stop using LP’s without an offer. Run 20% off.
20. Build a listicle with your top 5 USP’s.
21. Write an advertorial against your #1 competitor.

22. Close the leaky bucket with email & SMS flows.
23. Turn visitors into subscribers and community members.
24. Actually spend time making your 7-email welcome flow incredible.

 Get them to spend more:

25. Ensure your product solves a painful problem.
26. Don’t settle for giving 10% off with email capture.
27. Develop new products that increase AOV & LTV.

28. Use Zipify to drive post-purchase upsells
29. Use Monster or another app to drive in-cart upsells
30. Use bundles to get your $55 AOV to $75.

31. Optimize your existing customer email & SMS flows.
32. Launch new products to your VIP list first.
33. Try increasing prices by 10 – 15%.