2023 Best Practices For Google Ads

1) Google shows ads for that keyword based on ad rank

2) Create Negative Keywords list and Keep it Up to date

3) Always optimize Top of Funnel traffic for Website Conversions

4) Get 20–50% More Data by using the Tag Manager for conversion tracking

5) Switch to Automated bidding once reached 30 conversions in 30 days of data

6) Extensions, Extensions, and Extensions. and keep Updating site links

7) Strong Product-Market fit and a valuable offer are critical for successful ads

8) Use Single-Keyword Ad Groups

9) Good ad copy doesn’t need to be updated very often

10) Match your landing page and ad copy with terms people are searching for

11) Keep a swipe file of ad screenshots for future Ad inspiration

12) Experiment with other campaign types

13) Create a Custom metric impression-to-conversion rate

14) Test automated bid strategies

15) Make sure to track the right metrics

16) Choose keywords that have a relatively high search volume but have a low competition in comparison

17) Create 2-3 Responsive search ads for each ad group and test new LP with the best-performing Ad

18) Serve ads to people who already know and love your brand – Remarketing

19) The best way to reduce your CPC (and consequently, your cost per lead) is to Increase the Quality Score

20) Focus on Lead Quality; Get rid of any keywords and campaigns that no longer serve you by pausing them

21) Optimize your Google Ads account structure for more performance

22) Add audiences on observation mode to later apply bid adjustments

23) Clean up your Google Ads account from duplicate keywords

24) In most cases, be prepared to pay $30-$200 for leads. That range will depend a lot on your target market and offer

25) Let Google’s new automated solutions do the hard work

26) Before Applying google ads recommendations. Ask If it’s going to make Google more money

27) Use 3rd party tools to analyze competitors’ ads and find relevant keywords like Ahrefs & Semrush

28) Use PMax for the best Google Ads Strategies & Look at the finer details

29) Don’t worry too much about CTRs or CPC. All that matters is your cost per conversion or cost per dollar of revenue generated.

30) Make sure you have a strong landing page, Mobile friendly and Optimized for conversions

31) Adjusting budgets by more than 20% per day can reset algorithm learning and hurt results.

32) Don’t make aggressive changes at a time, Give the algorithm time to do the job

Note: These are general rules to follow but might not fit in every situation.