Legit Product Reviews Make Sales

Consumers deserve authentic shopping experiences and any form of inauthenticity will not be tolerated.

In the first case of its kind, the Federal Trade Commission took an official stance on e-commerce businesses taking a disingenuous approach to ratings and reviews, with fashionnova as the poster child.

The FTC alleges that from 2015 to 2019, fashionnova suppressed hundreds of thousands of reviews that got below four stars.

With the help of their third-party reviews platform they used the tools to automatically publish four-and five-star reviews, while not posting any of the hundreds of thousands of reviews that got below four stars.

The third-party reviews platform missed out on a major opportunity to show up as a true strategic partner in fashionnova’s success by holding them to a higher standard of authenticity.

As a result fashionnova paying $4.2 Million dollars in monetary relief that will go towards consumers who were stripped of the opportunity to make fully informed purchasing decisions.

Moderation and authenticity capabilities might seem like just another box to check if you’re a brand or retailer evaluating a Ratings & Reviews provider, but it’s so much more than that.

Authenticity and moderation is the backbone of building and maintaining trust with your customers.

Authenticity and moderation is the backbone of shoppers making informed purchasing decisions.

Think twice before removing a lackluster review and use the information as a coaching tool that removes friction from users buying.